6 Sustainability Managers Tell You What Makes a Good CSR Report
During our Materiality Interview Series, we had the chance to exchange with several Sustainability Managers whose impressive work has been highlighted in our Materiality Matrices e-book. We asked them several questions about their day-to-day missions, the concrete implementation of the GRI G4 framework, their stakeholder engagement processes and their key material aspects. We asked one last question to each one of them: “In your view, what makes a good Sutainability report and Stakeholder Engagement process?”. Here are their top answers.
“Executive understanding and buy-in; a thorough data collection process; education of internal data providers; clear graphics; strong consultants – including assurance verification; a schedule that allows for stakeholder opinions to influence the final Report (not just asking them for a cursory review when the Report is in its final stages of completion); a dedicated team to oversee the entire process.”
Richard Pearl, Global Corporate Responsibility Officer at State Street (read the full interview here).
“Broad, comprehensive and balanced. It must reflect both internal and external priorities, and include both progress and shortfalls, otherwise the credibility is not there. It must also demonstrate adaptability – things changes, in some cases quite rapidly, so companies need to demonstrate how they are adapting and reacting, or even better, being proactive, to significant trends and transformative landscape changes. Stakeholder engagement is a never ending journey – it requires open, honest and frequent communication and more importantly follow through to be effective.”
Todd Camp, Director of CSR & Community Relations at Hershey’s (read the full interview here).
“The secret is a good interaction between the sustainability and business strategy departments, & taking into account the expectations and needs of stakeholders for strategic decision making.”
Regiane Monteiro, Sustainability Specialist at Light (read the full interview here).
“Timeliness in the delivery of accounting, frequent engagement with the public, answering the demands and the establishment of goals and controls.”
Cilene Paula, Social & Environmental Coordinator at SAMA (read the full interview here).
“A good sustainability report is one that truly answers stakeholder concerns and that promotes a transparent and open dialogue between the company and the actors that are impacted by its actions.”
Valeria Santos, Sustainability Manager at Pacific Rubiales (read the full interview here).
“You need to manage expectations – those of stakeholders, your teams, and employees – and have a really good grasp of the work your company did throughout the year. This needs to be communicated clearly. […] It is also important to highlight the topics and ideas that were discussed in the stakeholder consultations, where areas of improvement exist, and what these ideas and suggestions can bring to the table. The report has to be visually interesting and able to thoroughly communicate with a vast and diverse group of stakeholders, in an efficient way, and without overbearing the stakeholder in their search for information. More pages does not mean that the result will be better, and neither does more words!”
Monica Moretto, CSR Manager at Pan American Silver (read the full interview here).
Do these tips sound fair to you? What would you add to the list?