If you take a look at the Lundquist CSR Online Survey 2014, called Digital Disruption and the Future of CSR, you will learn that user-friendliness of Sustainability reports is ranked third among the key “stakeholders expectations in a digital-first world”. But what does “user-friendly” exactly refer to here?
Lundquist’s study states that “difficulty in finding what you need is cited as a major source of frustration” for stakeholders reading Sustainability reports. “Faced with a multiplicity of approaches, formats and channels, users expect to find information quickly and orient themselves in the reporting system”. Adding infographics, charts and using interactive tools such as a good search engine, or creating stakeholder views is therefore crucial to improve the readability of your reports…but that’s not all. The survey (which has been running for 7 years now) also shows a “marked increase in the use of mobile devices when looking for sustainability information since 2012: 43% say they use such a tablet and 51% a smartphone at least weekly for sustainability information.” Continue reading »