“What gets measured gets managed” is a mantra that is often quoted in CSR conversations to highlight the importance of measuring quantitative data to improve Sustainability Performance. Not only should companies measure their performance and track progress over time, they should also compare their performance against their industry peers, which is often a challenge due to different data scopes and methodologies. Continue reading »
How To Benchmark Sustainability Data Between Apples & Oranges? An Interview with CSRHub Co-founder Cynthia Figge
When I first announced that Wizness would be partnering with CSRHub to create a new kind of benchmarking tool, the feedback from our community was enthusiastic, but the same question seemed to arouse interest: how can we really compare apples and oranges when it comes to Sustainability?
This is a legitimate question, and instead of focusing on the digital features of our project and how practical it will be (we’ll get to that later), I invited Cynthia Figge, the co-founder of CSRHub, to answer questions about her company and to shed some light on benchmarking in the Sustainability world. Of course, if you still have questions, don’t hesitate to ask them in the comments.